Privacy policy

Privacy Policy

Chengs Enterprises, Inc. — EasyUSA.com Effective Date: 7/1/26 Last Updated: 7/1/26

1. Introduction

Chengs Enterprises, Inc. ("we," "us," or "our") operates EasyUSA.com and its associated brands, including Easy USA and Wave. We are a U.S.-based wholesale footwear distributor headquartered at 68 Broad St., Carlstadt, NJ 07072.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, create an account, or otherwise interact with us. It applies to all visitors, customers, and wholesale account holders.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website.

2. Contact Information

For privacy-related questions, requests, or concerns, please contact us at:

Chengs Enterprises, Inc. 68 Broad St., Carlstadt, NJ 07072 📧 contact@chengsinc.com 📞 (201) 933-9088

3. Information We Collect

We collect personal information that you provide to us directly, that is generated through your use of our website, and that is received from third-party service providers.

3.1 Customer and Order Information

When you place an order or create an account, we may collect:

  • Full name
  • Email address
  • Billing address
  • Shipping address
  • Phone number (for shipping and delivery coordination)
  • Order history and purchase details
  • Account credentials and preferences (if you create a customer account)

3.2 Wholesale Account Information

For customers establishing or maintaining wholesale accounts, we may also collect:

  • Business name and contact information
  • Tax identification number (EIN) or resale certificate, where required
  • Purchase order numbers
  • Other documentation necessary to verify wholesale eligibility and maintain your account

3.3 Payment Information

Payments on our website are processed through Shopify Payments and other third-party payment processors. We do not permanently store your full credit card number on our systems. Payment information submitted through our checkout is handled by PCI-compliant payment processors in accordance with their own security standards.

For orders placed by phone or email, we do not collect, record, or retain your payment card information ourselves. Any payment card details provided verbally or in writing are used solely to initiate a transaction through a secure, PCI-compliant payment processor and are not stored in our systems, files, or records.

3.4 Automatically Collected Information

When you visit our website, certain information is collected automatically, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent, and referring URLs
  • Clickstream data and interaction patterns

This information is collected through cookies, pixels, and similar tracking technologies, as described in Section 6 below.

3.5 Communications

If you contact us by email or phone, we may retain records of that correspondence, including your name, contact information, and the content of your inquiry.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Order fulfillment: Processing, shipping, and delivering your orders, and communicating with you about order status
  • Account management: Creating and maintaining your customer account, including saved addresses and order history
  • Wholesale account administration: Verifying eligibility, processing documentation, and managing your wholesale relationship with us
  • Customer service: Responding to inquiries, resolving disputes, and providing support
  • Payment processing: Facilitating secure payment transactions through our payment processors
  • Marketing communications: Sending promotional emails and offers to customers who have opted in (see Section 8)
  • Website improvement: Analyzing usage patterns to improve our website, products, and services
  • Fraud prevention and security: Detecting, investigating, and preventing fraudulent transactions and other unauthorized activity
  • Legal compliance: Meeting our obligations under applicable laws, regulations, and legal processes
  • Business operations: Maintaining records, enforcing our agreements, and operating our business

5. Customer Accounts

Our website offers optional customer accounts powered by Shopify. If you create an account, you may be able to:

  • Save shipping addresses for faster checkout
  • View your order history
  • Access wishlist functionality

Account creation is optional. You may check out as a guest without creating an account. We do not store payment methods on your behalf through our own systems; any payment method storage is managed by our payment processors subject to their own terms and privacy policies.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate effectively and to understand how visitors use our site.

Types of Cookies We Use

  • Strictly necessary cookies: Required for core website functionality, including your shopping cart, checkout process, and customer login sessions. These cannot be disabled without affecting site functionality.
  • Preference cookies: Remember your settings and preferences to improve your experience on return visits.
  • Analytics and performance cookies: Help us understand how visitors interact with our website, which pages are most visited, and where improvements can be made. We use Google Analytics 4 and Google Tag Manager for this purpose.
  • Marketing and advertising cookies: Used to deliver relevant advertising and to measure the effectiveness of our marketing campaigns, including through Google Ads Conversion Tracking.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You may also opt out of Google Analytics data collection by using the Google Analytics Opt-out Browser Add-on. Note that disabling certain cookies may affect the functionality of our website.

We do not attempt to enumerate every individual cookie used by our platform, as cookies may change as our website and service providers are updated.

7. Technologies and Service Providers

Our website is built on and powered by Shopify, a leading e-commerce platform. In operating our website, we use or may use the following technologies and services:

  • Shopify — Website hosting, checkout, and e-commerce infrastructure
  • Shopify Payments — Payment processing (powered by Shopify)
  • Shop Pay — Accelerated checkout option provided by Shopify
  • PayPal — Payment processing (confirm whether currently active in your checkout)
  • Apple Pay — Payment processing (confirm whether currently active in your checkout)
  • Google Pay — Payment processing (confirm whether currently active in your checkout)
  • Google Analytics 4 — Website analytics
  • Google Tag Manager — Tag and tracking management
  • Google Ads Conversion Tracking — Advertising performance measurement
  • Klaviyo — Email marketing communications

In addition to the above, we may use other Shopify apps and third-party service providers as necessary to operate our website and fulfill orders. These providers are authorized to use your information only as necessary to perform services on our behalf.

8. Marketing Communications

We send marketing emails only to customers who have opted in to receive them. You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at contact@chengsinc.com.

Opting out of marketing communications will not affect transactional communications related to your orders or account.

9. Shipping and Delivery

We currently ship only within the United States. Our primary shipping carrier is UPS. For larger or freight shipments, delivery arrangements may be coordinated manually with your approval prior to shipment. We also offer local delivery using our own personnel for eligible orders.

Your shipping address and contact information will be shared with our carriers and logistics providers as necessary to fulfill your order.

10. Information Sharing and Disclosure

We do not sell your personal information. We may share your personal information with third parties only in the following circumstances:

  • Payment processors: To securely process your payment transactions
  • Shipping and logistics providers: To fulfill and deliver your orders, including UPS and any freight or local delivery providers
  • Website hosting and infrastructure providers: Including Shopify, which hosts and operates our e-commerce platform
  • Analytics providers: Such as Google Analytics, to help us understand website usage
  • Marketing providers: Such as Klaviyo, to send communications to customers who have opted in
  • Fraud prevention and security providers: To detect and prevent fraudulent transactions and protect our customers
  • Professional advisors: Including attorneys, accountants, and insurers, where necessary
  • Government authorities and law enforcement: When required by law, court order, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others

We require our service providers to use your information only as necessary to perform services on our behalf and in accordance with applicable law.

11. Fraud Prevention

We use fraud detection tools and security measures to protect our customers and our business. Payment information and order details may be reviewed using automated and manual fraud prevention processes. This may include verifying billing and shipping information, reviewing order patterns, and using third-party fraud detection services.

12. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records. When personal information is no longer needed, we take reasonable steps to delete or de-identify it.

13. Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include secure data transmission (SSL/TLS encryption), access controls, and working with reputable service providers.

No method of transmission over the internet or electronic storage is completely secure. While we work diligently to protect your information, we cannot guarantee absolute security.

14. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions
  • Marketing opt-out: Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at contact@chengsinc.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing certain requests.

15. California and U.S. State Privacy Rights

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, or sell
  • The right to delete personal information we have collected from you, subject to certain exceptions
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell your personal information. We do not share personal information for cross-context behavioral advertising in a manner that would constitute a "sale" or "sharing" under California law, except as described in this Privacy Policy with respect to analytics and advertising technologies. You may opt out of such sharing by managing your cookie preferences or contacting us directly.

To submit a California privacy request, contact us at contact@chengsinc.com.

Other U.S. State Privacy Laws

Residents of other U.S. states with applicable privacy laws — including but not limited to Virginia, Colorado, Connecticut, and Texas — may have similar rights to access, correct, delete, and opt out of certain uses of their personal information. To submit a privacy request, please contact us at contact@chengsinc.com.

16. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at contact@chengsinc.com and we will take steps to delete that information.

17. International Visitors

Chengs Enterprises, Inc. operates within the United States and currently ships only within the United States. Our website is intended for use by U.S.-based customers and businesses. If you access our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

18. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to their websites. We encourage you to review the privacy policies of any third-party sites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.

20. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Chengs Enterprises, Inc. 68 Broad St., Carlstadt, NJ 07072 📧 contact@chengsinc.com 📞 (201) 933-9088